Where did the story of Nare begin
Where did the story begin?
When the idea of "Naré" took shape in my mind, my intention wasn't just to create a place to sell fabric; my goal was to bring a new, modern era into the world of authentic Kurdish clothing.
To achieve this dream, we initially opened a specialized store in the Bakhtyari neighborhood. That place wasn't just a shop; it was our first stop in breaking the market's traditional style. I strove to bring modern sophistication and exceptional taste into the design, display, and presentation of the dresses (kewa) and fabrics—showing that our traditional clothing can be presented in an incredibly chic and contemporary way.
Recognizing the Big Problem and Taking a Bold Step
Despite the warm reception from people at the Bakhtyari shop, I noticed something that kept me up at night.
I realized that when a customer visited my shop, a large portion of the money they paid wasn't just for the value of the fabric itself! Rather, it went toward rent, electricity, staff salaries, and various overhead costs added to the price.
It was at this point I told myself: "My purpose isn't standard business and collecting profit; it's service and innovation." So I made a revolutionary decision that most of my peers couldn't believe: I closed the Bakhtyari store!
I shifted my entire system to an online store and created our official website.
Naré’s First Rule
By eliminating overhead expenses and intermediaries, I announced Naré’s first rule:
"Fabric only at the price of fabric."
Now, whenever you purchase a dress or fabric from Naré, you pay solely for its true value. This decision alone is why a dress or fabric traded in the market for 35,000 to 40,000 is permanently offered to you at Naré for just 15,000.
The Rarest Selections from Around the World
On the Naré website, we haven't just cut prices; we've raised quality to another level:
* Authentic Indian Goroni
A blend of heavy Persian ornamentation and rich Indian fabric.
* Historic Korean Dresses
Designs that directly reflect the grandeur and beauty of royal attire.
A Future We Shape with Our Own Hands
As the owner of Naré, I am here to tear down the old rules.
Naré is a project to preserve culture in the most modern way and at the fairest price.
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Thank you for being part of this new revolution!
Naré is yours.
Kara Karzan Amin, Owner of the Naré Brand.